What a Salon Suite Owner’s Instagram Feed Should Look Like: A Guide to Showcasing Your Brand and Growing Your Business

If you’re a salon suite owner, Instagram isn’t just another social platform — it’s your digital storefront, your portfolio, and one of your most powerful tools for building your business. Clients don’t just want great hair, skin, or beauty services. They want to feel connected to you, your vibe, your space, and your experience.

So let’s talk about what a salon suite owner's Instagram feed should look like when you’re owning your own suite and building your brand.

Below is a list of must-have posts that help showcase your space, your personality, and your expertise — and why each one matters.

1. A Video: “Walking In” to Your Suite

This should be one of the first things someone sees when they land on your page.

Video idea:

Start outside → walk through the front door → wave or smile at the receptionist → walk down the hall → open your suite door → reveal your space.

Why it works:

It helps new clients feel comfortable before they ever arrive. It removes confusion, shows how welcoming your environment is, and builds familiarity instantly.

Caption suggestion:

“Come on in — here’s where the magic happens. ✨”

2. A Beautiful Photo of Your Suite

Your space is part of your brand identity.

Make sure this photo is:

• Clean

• Well-lit

• Styled (and not cluttered)

• Aesthetic to your brand personality (cozy, glam, minimal, luxe, etc.)

Why it works:

Clients want to know what type of experience they’re walking into. Your suite photo says: professional + intentional + worth coming back to.

3. Carousel Showcasing Your Most Popular Service

Whether it’s blonding, hand-tied extensions, gel nail design, lash lifts, facials, or braids — show the service you want to be booked for in a fun, engaging way.

This can include:

• Before/after photos

• A transformation

• A quick timelapse behind the chair

Why it works:

Instagram should clearly show what you specialize in. If people can’t tell what you’re great at, they won’t know why they should book you.

4. A “Get to Know Me” Post

This is where clients connect with you on a human level.

Share:

• Why you became a stylist/esthetician

• What you love about your work

• Something personal but light (coffee lover, plant girl, fitness morning person, etc.)

Why it works:

Clients book people, not services. A personal connection drives loyalty.

5. “What to Do (and Not Do) Before Your Appointment”

This is an education post and clients appreciate clarity.

Examples:

• Come with clean, dry hair (if needed)

• Avoid caffeine before brow appointments

• Bring inspiration photos

Why it works:

It makes clients feel taken care of and reduces awkward situations or appointment delays.

6. “How-To” or Tip Reel

This positions you as the expert, create a reel showing clients how to prepare for the coming season or whatever is on the horizon. Turn this into a series and be the go to person for this kind of content.

Examples:

• Summer blonding maintenance

• How to protect your color at the beach

• Winter hydration tips

• How to sleep in extensions

• Fall nail colors

• Spring skincare prep

• How to brush out curls for softness

Why it works:

People trust and book experts. Teaching builds authority.

7. Client Review or Testimonial Post

Gloss Genius (included in your rent at J Suites) is great at soliciting reviews for you, use them to your advantage and post them on social media

Other examples:

• Screenshot a review

• Video review

• Simple quote graphic

• Video of a client reveal reaction

Why it works:

Social proof increases confidence. Clients want to know others love you, too.

8. A Selfie or Candid Behind the Chair Moment

Not every post has to be polished. Show the real, happy, working-you.

Why it works:

It builds relatability and makes your page feel warm and human, not corporate.

9. A Call-to-Action Post

Tell people exactly how to book.

Example:

• “Click the link in my bio to see available appointments,”

• “DM me for a new client consultation.”

Why it works:

People need direction. Make booking effortless.

How Often Should You Post?

Aim for:

• 3–4 feed posts per week

• Daily stories (even casual ones)

• Consistency > perfection.

Final Thoughts

Your Instagram feed should:

• Show your space

• Show your work

• Show you

• Help clients feel comfortable booking

• Educate and inspire, without overwhelming

You don’t need to be an influencer. You just need to be clear, consistent, and confident.

And when you’re in a suite that reflects your brand, that confidence comes naturally.